Multitalented Light of Day director Charles Nordeen leverages his considerable Creative Director and VFX Artist acumen to craft affecting, meticulously composed visuals for some of the biggest brands around. Campaigns for USA Today, Coach and more demonstrate his ability to combine artfully rendered VFX with live-action, and showcase his knack for eliciting spot-on performances. As co-founder of New York-based VFX house Light of Day and prodco Light of Day Productions, and director of features, spots, music videos, web content and TV series, visual storytelling is in his blood. From the director’s chair, he not only knows what he can get on set, but also how what’s captured there can be efficiently enhanced or fixed in post.
Nordeen is also an actor of some repute, a background that informs his directorial approach with performers both real and CG-generated.
He directed his first feature film, The Crack Down in 2004 (unreleased), which he also produced, co-wrote and acted in. He has brought the same hands-on enthusiasm and efficiency to his work ever since for projects with pop icon Justin Bieber, fashion brands such as Coach, news outlets like USA Today featuring comedian Josh Gad, an original TV series on Ovation Network with famed rock photographer Mick Rock, V-Blast Sports Nutritionals featuring the 2010 NBA Rookie of the Year Tyreke Evans, and James Patterson’s “Nevermore” novel promos for young adults.
Nordeen recently broke into the interactive directing realm, leading a full production—from developing the creative to directing to post to backend coding—of HiFromTaylor.com, a user-specific video (USV) promoting Taylor Swift’s new fragrance. His direction of the “Move Your Body” PSA in support of First Lady Michelle Obama’s “Let’s Move” initiative earned him praise directly from The White House. He also wrote, directed and provided next-generation motion graphics for “The Mane Event,” a 90-second public service announcement and promotional spot for Veterans of Foreign Wars. Additionally, he directed a fashion film for Faherty Brand shot entirely with natural light.
Nordeen’s upcoming directorial work includes the aforementioned Coach and Ovation Network series “On the Record With Mick Rock,” and a campaign for Hungry Jack.